Creating a Lead Capture Page is a great idea for anyone selling goods online. Often referred to as a “squeeze page” they present a cheap and effective way to capture important information about people visiting your site.
Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.
Then you need show who you are and why people should listen to you. Offer them proof as to why you are an authority in your field. One of the best ways to do this is by adding a video message to your page. Not only does this let people see who you really are, it shows them that you are sincere and will help improve your overall image with your audience.
Follow this with a brief look at what they can expect to gain by adding their details to your site. Dont show everything about your product or service, just enough to convince them. As an example “the secret that millionaires don’t want you to know”. Or, “What is the one food that can make you lose 20lbs without exercising?”
Call to Action. This is the most important part of the whole page. You have to tell the viewer what you want them to do. A lot of people get this part completely wrong and ruin a lot of hard work they have done on the rest of the page. Be wary of asking for too much info as this can sometimes put people off.
Only ask for a first name and an email address. That is the minimum amount of information you need to be able to contact them in the future. Be sure to have a privacy and terms of use policy that clearly states how you intend to use their personal information.
If you are unfamiliar with creating this type of page I would highly recommend getting a professional to help create it for you until you have more experience. At the very least have a look around at some very good selling pages and try to understand the different parts of the page.
If you want to know more about Internet Marketing be sure to checkout The Online Mentor and pick up the free video training series currently on offer.
categories: Lead Capture Pages,squeeze page,opt in page,home based business,working from home,internet business,internet marketing,netowrk marketing,affiliate marketing,Rob Purdie
Tags: Affiliate Marketing, home-based-business, Internet Marketing, internet-business, Lead Capture Pages, netowrk marketing, opt in page, Rob Purdie, squeeze-page, working-from-home